As the fulfillment approach quickly gains ground with retailers, PepsiCo will use this capability to meet the eCommerce demand of its key customers, and to gain important data through working with retail partners to build fully integrated and highly efficient solutions.ĬPG companies have traditionally relied on retail stores and eCommerce sites to reach their customers. For example, PepsiCo recently launched a micro-fulfillment center in Joliet, Illinois. From higher inventory levels to efficient distribution, CPG companies have already adapted and innovated their supply chains based on the pandemic and will continue to do so. Going forward, supply chains will be focused primarily on resiliency, not only efficiency. When asked what CPG companies could do to boost consumer confidence emerging from COVID-19, improving the supply chain to reduce disruptions was on the top of the list, on par with investing in greater workplace safety measures that promote safety and hygiene. With empty shelves not far from consumers’ minds, CPG companies have learned from the coronavirus and are improving their supply chains. Demand for consumer packaged goods will slow from the extreme highs seen during the height of the pandemic, but will remain above pre-COVID levels, even as vaccines become easily available, according to a new report from the Consumer Brands Association.
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